The North-Made project embodies the power of community, collaboration, and the art of storytelling to elevate small brands who have big stories to tell.

The North-Made Project is a volunteer-driven initiative that helps Midwest start-ups and entrepreneurs develop their brand stories. By connecting local businesses with creative professionals, we provide the tools and support needed to craft impactful brands, amplify ideas, and strengthen communities.

Aspirational Vision

At its core, North-Made represents the dream of uplifting others. It’s about bringing together creative minds from diverse fields to build something larger than themselves. For entrepreneurs and start-ups in the Midwest, who often embody the spirit of innovation and resilience, this project offers the chance to turn their vision into reality. It empowers dreamers with great ideas but limited means to realize their full potential, making a tangible impact on their journeys.

Giving Back to the Community

In an era dominated by competition, North-Made is a refreshing reminder of what happens when people prioritize generosity over gain. By operating on a volunteer basis, the project allows experienced creatives to donate their time and expertise to help others succeed. This sense of collective contribution strengthens local businesses and fosters a supportive entrepreneurial ecosystem. It’s about building a community where everyone rises together.

Telling Stories That Deserve to Be Heard

So many great ideas fail, not because they aren’t innovative or impactful, but because the founders lack the resources or know-how to tell their story effectively. North-Made changes that. By focusing on brand storytelling, it helps companies articulate their value, connect with audiences, and build lasting legacies. It’s about amplifying voices that might otherwise remain unheard, ensuring great ideas get the attention they deserve.

Celebrating Midwest Ingenuity

The Midwest is home to incredible creativity, grit, and untapped potential. Yet, it’s often overlooked in favor of larger metropolitan hubs. North-Made shines a spotlight on this region, championing its unique strengths and ideas. It celebrates the distinct identity of the Midwest, proving that world-class innovation doesn’t need to come from a coast.

Empowering Through Creativity

North-Made is more than just a branding effort—it’s a platform for empowerment. By connecting entrepreneurs with creatives who believe in their vision, it allows both parties to grow. The creatives involved get the chance to flex their skills on meaningful projects, while entrepreneurs receive tools to transform their companies and reach their goals.

In short, North-Made isn’t just about building brands; it’s about building futures, fostering creativity, and strengthening the bonds of a community. It’s a movement that proves what can happen when passionate people come together to share their talents for the greater good.

The Founder

Michael Kraabel is a passionate creative leader dedicated to giving back by sharing his extensive expertise in branding and storytelling with those who need it most. Driven by a deep commitment to community, he empowers entrepreneurs and start-ups to amplify their ideas and realize their potential through purposeful collaboration and mentorship.

Michael Kraabel